What Do the Yoast SEO Settings Mean in WordPress?

When you create or edit a WordPress page with Yoast SEO installed, its settings and assessments form part of the publishing process from the beginning. Some fields help define what the page is about, how its address should be written and what title and description should be supplied to search engines. Other assessments update as the content is written and revised.

For example, the focus keyphrase can help identify the principal subject or question the page should answer. The SEO title, slug and meta description should also be considered early because they need to describe the same page accurately, even though they serve different purposes.

Yoast does not work as one single SEO switch. It combines three different types of control:

    • editorial analysis, which checks aspects of the content;
    • metadata and technical settings, which place information or instructions in the page code;
    • previews and editorial tools, which help the person preparing the page understand how information may appear or where further review may be needed.

These controls support the process of planning, writing, reviewing and publishing a page. They do not tell Google where the page must rank, and a green assessment does not confirm that the page is accurate, useful or fully optimised.

This guide explains what the main Yoast SEO settings mean, when they should be considered, where their results may appear and what they do not control. It also explains how apparently similar terms such as page title, SEO title, slug and breadcrumb title differ.

Using Yoast is only one part of managing a WordPress website. If a page does not appear, become indexed or display correctly when shared, the cause may involve WordPress, the theme or page builder, Yoast, another plugin, caching, redirects, the XML sitemap or the search platform itself.

Evening Computing provides technical WordPress administration and website configuration rather than a general search marketing service. This can include reviewing page settings, metadata output, indexing controls, sitemaps and conflicts between themes, page builders and plugins. No WordPress setting or SEO plugin can guarantee rankings or search traffic.

The Yoast interface can change as WordPress and the plugin are updated. Free and Premium versions may also show different controls. The principles behind the fields remain useful even where a label or its exact position changes.

Some features described in this guide, including synonyms, related keyphrases, AI tools, internal linking suggestions, Insights and certain content blocks, require Yoast SEO Premium. Available controls may also change between plugin versions.

What Yoast SEO does and does not do

Yoast SEO combines several types of editing and technical controls inside one panel. Understanding those different functions first makes the individual terms easier to interpret.

The controls can be divided into three broad groups.

Analysis tools

Analysis tools compare the page with selected editorial checks. For example, Yoast can look at how a focus keyphrase is used and whether the writing contains features that may make it easier or harder to read.

These assessments are feedback for the editor. They do not form a private instruction sent to Google, and they do not prove that a page will rank for the selected phrase.

Metadata and technical controls

Some Yoast fields affect information placed in the page code. This can include the SEO title, meta description, schema, social metadata, robots instructions and canonical URL.

Search engines and other platforms may read this information when they process the page. The information helps describe the page, but the receiving platform still decides how to use it.

Previews and editorial labels

Other controls show how a result may look or help the editor classify the page. Examples include the mobile and desktop search previews, cornerstone content setting, internal linking suggestions and Insights.

These tools can support a sensible publishing process, but they do not create authority, traffic or rankings by themselves.

Yoast can help with:

    • preparing descriptive titles and summaries;
    • checking how a chosen phrase has been used;
    • reviewing readability characteristics;
    • adding structured information for search engines;
    • controlling certain indexing and canonical settings;
    • preparing social sharing information;
    • identifying possible internal links.

Yoast cannot guarantee:

    • that Google will index the page;
    • that the page will rank for the focus keyphrase;
    • that Google will display the exact SEO title or meta description entered;
    • that a green assessment means the information is accurate;
    • that a technically complete page meets the reader’s real question;
    • that a page will receive traffic or enquiries.

The plugin can assess whether selected elements are present. It cannot replace subject knowledge, factual checking, search-intent research or human editorial judgement.

Why one WordPress page can have several titles

A single WordPress page can have several pieces of text that look like titles. They may be related, but they are used in different places and do not always need to be identical.

The important distinction is not merely what each field is called. It is where the text appears and what system uses it.

WordPress page title

The page title entered at the top of the WordPress editor identifies the page within WordPress. Depending on the theme or page builder, it may also be used automatically as the visible main heading.

When Divi is used, the visible H1 may instead be placed inside a Divi Text Module. The WordPress page title may also be used in the administration area, page lists, theme templates, navigation elements, feeds and Yoast variables. The SEO title remains a separate field that normally supplies the page’s HTML title element.

Visible H1

The H1 is the principal visible heading on the page. It tells the reader what the page is about and should normally reflect the real question or subject of the page.

A page should normally have one clear H1 that identifies its principal subject. H2 and H3 headings can then organise the sections beneath it.

For this guide, the H1 is:

What Do the Yoast SEO Settings Mean in WordPress?

SEO title

The SEO title is the preferred title placed in the page’s HTML title element. Search engines may use it as the linked title in search results.

It can be shorter or more search focused than the visible H1. It should still describe the same page accurately.

For this guide, the SEO title is:

Yoast SEO Settings in WordPress: What They Mean

Google may create a different title link where its systems decide that another form would represent the page or the search more effectively. The SEO title should therefore be treated as a strong recommendation to the search engine, not an instruction that must be displayed exactly.

Slug

The slug is the editable part of the page address after the domain name.

For this guide, the slug is:

yoast-seo-settings-wordpress

The complete address is:

https://itsupportforsmallbusinessesinlondon.net/yoast-seo-settings-wordpress/

Slugs normally use lowercase letters and hyphens instead of spaces. They should be short enough to understand but specific enough to identify the page.

Changing the slug of an already published page changes its address. Existing links and search results may then point to the old location unless a suitable permanent redirect is created. For this reason, the slug should be decided carefully before publication and kept stable afterwards.

Breadcrumb title

A breadcrumb title is the shorter navigation label that may appear in a path such as:

Home > Guides > Yoast SEO Settings

It helps the reader understand where the page sits within the website. It does not determine the page address.

For this guide:

    • the slug is yoast-seo-settings-wordpress;
    • the breadcrumb title is Yoast SEO Settings.

The slug is written for the URL. The breadcrumb title is written as a readable navigation label.

Menu label

A navigation menu can use its own label. This allows a long page title to be represented by shorter wording in a menu where space is limited.

Changing a menu label does not normally change the page’s H1, SEO title or slug.

Social title

A separate social title can be supplied for platforms that use Open Graph or similar social metadata. It may be more conversational than the SEO title while still describing the same page accurately.

A social title affects sharing information. It is not the Google SEO title and does not change the visible H1.

The focus keyphrase tells Yoast what phrase to use when analysing the page. It helps the plugin decide which wording and page elements to check.

The field does not register the phrase with Google and does not tell Google that the page must rank for it.

Focus keyphrase

A focus keyphrase should normally represent the main question or subject the page is intended to answer.

For this guide, the focus keyphrase is:

Yoast SEO settings

After the phrase is entered, Yoast can review matters such as whether it appears in important page elements and whether it has been used naturally across the content.

The focus keyphrase is an analysis input. It is not a hidden keyword placed into a special search-engine database.

Keyphrase synonyms

Keyphrase synonyms allow related wording with the same meaning or intent to be recognised during the analysis.

For example:

    • Yoast SEO settings;
    • WordPress SEO settings;
    • Yoast SEO fields.

Using natural alternatives can reduce awkward repetition and allow the page to reflect how different readers phrase the same question.

Adding synonyms does not mean that each variation must be repeated a particular number of times.

Related keyphrase

A related keyphrase usually represents a separate but closely connected search question. In Yoast SEO Premium, it can receive its own analysis, although the principal focus keyphrase remains the main subject.

For this guide, possible related questions include:

    • what is a slug in WordPress;
    • what is a breadcrumb title;
    • what does cornerstone content mean;
    • what does the Yoast Schema tab do.

A related keyphrase should belong naturally within the same page. It should not be added merely because it has some connection to the general subject.

Discover related keyphrases

The Discover related keyphrases feature can present ideas and search information through Yoast’s integration with an external research provider.

This information can help identify how people describe a subject. It remains research evidence rather than a requirement to add every suggested phrase to the page.

A suggestion may be unsuitable where:

    • it represents a different reader intention;
    • it would make the page too broad;
    • the site does not have sufficient knowledge to answer it properly;
    • it describes a service or outcome the business does not provide;
    • it would cause unnatural repetition.

The useful decision is not simply whether a phrase exists. It is whether answering it improves the page for the intended reader.

What Search appearance controls

The Search appearance section brings together the proposed search-result title, page address and descriptive summary. It also provides mobile and desktop previews.

These controls help prepare the page, but the preview is not a live copy of a future Google result.

Google preview

The mobile and desktop previews show an approximate arrangement of the title, website information, address and description.

They are useful for spotting titles that may be too long or descriptions that do not explain the page clearly. They cannot account for every search query, device, test or later design change made by Google.

Google can also generate different title or snippet text from other information on the page.

The preview should therefore be read as:

“This is how the information entered here may be presented.”

It should not be read as:

“This is exactly how Google has agreed to show the page.”

SEO title

The SEO title should identify the page clearly and remain useful when viewed without the surrounding page content.

For this guide:

Yoast SEO Settings in WordPress: What They Mean

The title does not need to repeat every subject covered by the page. Its role is to provide one concise and accurate label.

Insert variable

Variables are placeholders that Yoast replaces with information from WordPress or the site configuration.

A title template might include variables for:

    • the page title;
    • the website name;
    • a title separator;
    • a category or content type;
    • a date.

Variables can make repeated metadata easier to manage. They still need to be reviewed because an automatically assembled title may become too long, repetitive or unclear.

Generate SEO title or meta description

Where AI-assisted generation is available, Yoast may offer possible titles or descriptions based on the page content.

These are suggestions rather than approved final copy. The editor remains responsible for checking:

    • factual accuracy;
    • length;
    • duplication;
    • whether the wording describes the page rather than making a claim;
    • whether an important limitation has been lost;
    • whether the result matches the intended reader question.

AI-generated text should not be accepted merely because it fits the field.

Slug

The slug controls the editable page-address segment.

A useful slug normally:

    • describes the page;
    • uses lowercase letters;
    • separates words with hyphens;
    • avoids unnecessary dates where the page is intended to remain current;
    • avoids filler words where removing them does not reduce clarity;
    • remains stable after publication.

The slug does not need to reproduce the H1 word for word.

Meta description

The meta description is a proposed summary of the page. It should tell a reader what the page covers without using unsupported quality claims or promotional wording.

For this guide:

Learn what Yoast SEO settings, readability checks, schema, social previews, slugs and breadcrumb titles mean when editing a WordPress page.

Google may use this description where it considers it a suitable summary. It may instead select text from the visible page where that text appears more relevant to a particular search.

A well-written meta description is therefore useful, but it does not guarantee the exact snippet that will be shown.

What the SEO analysis is checking

The SEO analysis compares the page with a collection of editorial checks related to the selected focus keyphrase and other page elements. The exact checks can vary by plugin version, language, licence and editor.

The analysis is most useful when it prompts a real review rather than becoming a target that must be made entirely green.

Depending on the page and the available features, Yoast may review matters such as:

    • whether the focus keyphrase appears in the SEO title;
    • whether the phrase or a recognised form appears near the beginning;
    • whether the slug reflects the subject;
    • whether the meta description relates to the keyphrase;
    • whether the phrase is distributed through the page;
    • whether relevant subheadings support the subject;
    • whether the text is long enough to answer the question meaningfully;
    • whether internal and external links have been considered;
    • whether images are present and whether their alternative text relates to the focus keyphrase, where that assessment applies;
    • whether the same focus keyphrase has already been assigned elsewhere.

This assessment does not determine whether the alternative text describes the image appropriately for somebody using a screen reader.

What OK or a green result means

An OK or green result normally means that the page satisfied the conditions of that particular automated check.

It does not mean that:

    • the page is technically correct;
    • the explanation is complete;
    • the selected keyphrase has meaningful search demand;
    • the page is more useful than competing pages;
    • the website has enough authority to rank;
    • Google has reviewed or approved the page.

A green assessment is evidence about the plugin’s test, not evidence of a search outcome.

Why every assessment does not need to be green

Automated rules cannot understand every specialist term, necessary qualification or editorial decision.

For example, changing an accurate technical phrase merely to add a keyphrase may make the explanation less precise. Repeating the same phrase to satisfy an assessment can also make the writing uncomfortable to read.

A red or amber result should be examined, but the right response may be:

    • correct a genuine omission;
    • improve the page structure;
    • use a natural synonym;
    • leave the wording unchanged because the current explanation is more accurate;
    • reconsider whether the selected focus keyphrase properly represents the page.

The purpose is a useful and truthful page, not a collection of green indicators.

Premium SEO analysis

Premium analysis may recognise a wider range of word forms, synonyms and related keyphrases. This can make the feedback more flexible than matching only one exact phrase.

The same limitation remains. A more advanced assessment still analyses the page against programmed criteria. It does not measure future rankings or the commercial value of the traffic.

What the Readability analysis is checking

The Readability analysis examines characteristics of the writing that may affect how easily readers can follow it. It is separate from the focus-keyphrase analysis.

The checks can include matters such as:

    • sentence length;
    • paragraph length;
    • use of subheadings;
    • transition words;
    • passive voice;
    • repeated sentence beginnings;
    • word complexity;
    • reading-ease measurements where supported.

Why these checks can be useful

Long pages become difficult to follow when every paragraph is dense, headings are vague or several ideas are compressed into one sentence.

Readability feedback can reveal places where:

    • one paragraph contains several separate points;
    • an important idea needs its own heading;
    • a sentence could be divided without losing meaning;
    • the relationship between two paragraphs is unclear;
    • specialist wording has been used without enough context.

The assessment is useful when it helps identify a real reading problem.

Why the analysis is not a writing law

Some technical subjects require long names, formal standards or sentences that express several connected conditions.

A shorter sentence is not automatically clearer. Passive voice is not always wrong. A transition word should not be inserted where the connection between ideas is already obvious.

The analysis also cannot determine whether a technical explanation is factually correct or whether a simpler word would alter its meaning.

The editor should review the reason behind the feedback and then decide whether changing the copy would genuinely help the reader.

Readability and search ranking are not the same thing

Readable information can help visitors understand and use a page. That is a worthwhile objective in its own right.

The Yoast Readability result should not be treated as a direct Google ranking score. It is an editorial assessment presented by the plugin, not a measurement taken from Google’s search systems.

What the Schema tab means

Schema is structured information placed in the page code so that search engines and other systems can understand what type of content they are processing.

It describes the page in a machine-readable form. It is not normally visible as part of the page text.

Yoast creates a connected schema graph for the site and its pages. For a standard WordPress Page, the normal default is WebPage. WordPress Posts are normally described using Article together with WebPage information.

Why the content type matters

A schema type should describe what the page genuinely is.

Examples may include:

    • WebPage for an ordinary page;
    • AboutPage for a page about an organisation or person;
    • ContactPage for a contact page;
    • Article for suitable article content where the necessary authorship information is available;
    • FAQ-related structured data only where the implementation and current search-engine requirements justify it.

Choosing a more specialised label does not make the page more important. An inaccurate label can create contradictory or unhelpful structured information.

What schema does not guarantee

Schema can help a search engine interpret the page. It does not guarantee:

    • indexing;
    • higher rankings;
    • a rich result;
    • an AI citation;
    • that every search engine will use every property;
    • that an unsuitable page type becomes suitable merely because the label has been selected.

For this guide, WebPage is appropriate because it is published as a standard WordPress Page rather than a blog post.

Why the default is often the right choice

Yoast already connects information about the website, organisation, page, breadcrumbs and other relevant entities.

A manual change is only useful where the selected type describes the content more accurately and all necessary supporting information is available.

Where there is no clear reason to override the default, retaining WebPage avoids adding a distinction that the page does not need.

What Social appearance controls

The Social appearance section supplies information that social networks, messaging services and other platforms may use when someone shares the page address.

It normally allows a separate title, image and description to be prepared.

Social title

A social title can be written for somebody encountering the page in a feed or message rather than in a search result.

It may use a natural recognition question, provided it still describes the page accurately and does not become promotional or misleading.

Changing the social title does not normally change the page’s H1 or Google SEO title.

Social image

A social image gives sharing platforms a preferred image to associate with the link.

The image should be suitable for social use and does not need to appear inside the guide itself. The image supplied for social sharing does not have to appear inside the page itself because it serves a different purpose from an image used within the article.

A platform may retain a previously cached image after the page has been updated. A different preview does not always mean that the current WordPress setting is wrong.

Social description

A social description is the short supporting text supplied with the shared title.

It can be more conversational than the search meta description, but it should still remain factual and consistent with the page.

It should not automatically be copied into the SEO meta description because a search description may require different wording, length and emphasis.

Why the preview may differ

Social platforms decide how to process and display the supplied metadata. Differences can arise because of:

    • cached information;
    • image-size requirements;
    • missing or inaccessible images;
    • platform-specific formatting;
    • another plugin or theme outputting conflicting metadata;
    • the platform choosing not to show every supplied field.

The Social appearance preview is therefore a preparation tool, not confirmation of a future display.

What Content blocks, internal linking, cornerstone content and Insights mean

These features help organise or review content, but they serve different purposes. None of them should be treated as a direct switch for better rankings.

Their usefulness depends on whether the feature supports the page’s actual structure and the wider website plan.

Content blocks

Yoast can make certain blocks available for use in the WordPress block editor, including a table of contents and AI-assisted summary features where supported.

These blocks add visible content to the page. They are different from fields that create metadata, schema or search previews.

A table of contents can help readers move around a long page. However, it should not normally be added where the page already contains another set of jump links to the same headings. Using two navigation lists can create repetition and leave two sets of links that need to be checked whenever the page structure changes.

Any automatically generated summary should be reviewed as normal page copy. It should not replace a carefully written opening that explains what the page covers and why the information matters.

Internal linking suggestions

Internal linking suggestions identify pages that Yoast considers related to the content being edited.

The suggestions can help an editor remember an existing guide or service page. They do not automatically establish that the suggested destination is current, useful or appropriate in that paragraph.

Before adding a suggested link, review:

    • whether it helps the reader take a sensible next step;
    • whether the destination is published and current;
    • whether the visible anchor text explains the destination;
    • whether the link creates repetition;
    • whether a broader service page or a more specific guide is the better destination.

The page owner remains responsible for the link decision.

Cornerstone content

Cornerstone content identifies the pages considered central to the site’s knowledge structure.

When the setting is enabled, Yoast can apply stricter analysis and give the page greater prominence within its internal linking features. Premium versions may also provide additional cornerstone-related filters or reminders.

The setting is primarily an instruction to Yoast about how the site owner regards the page. It is not a special declaration to Google that automatically creates authority.

A page should be marked as cornerstone only where it is genuinely one of the principal resources that related pages will support and link towards.

Insights

Insights can show prominent or frequently used words within the content.

This can help identify whether the language of the page reflects its intended subject. For example, a guide intended to explain Yoast settings should contain meaningful language about pages, titles, keyphrases, schema, search appearance and related controls.

Insights does not show:

    • Google rankings;
    • search volume;
    • website traffic;
    • enquiries;
    • conversions;
    • what readers understood;
    • whether a statement is correct.

It describes the words present in the content. It is not a substitute for Analytics, Search Console or editorial review.

What the Advanced settings can change

The Advanced section contains controls that can materially affect how search engines process the page. These settings should not be changed simply to improve a coloured assessment.

A change here can have wider consequences than changing a focus keyphrase or readability sentence.

Allow search engines to show this Page in search results

This control normally determines whether Yoast outputs an instruction allowing or discouraging indexing.

For a public guide intended to appear in search results, the normal setting is Yes.

Selecting No can add a noindex instruction. This may cause the page to be excluded from search results after search engines process the change.

Noindex is appropriate only where there is a clear reason the page should remain accessible to visitors but should not appear in search results.

Should search engines follow links on this Page

This setting adds a robots instruction indicating whether search engines should follow links found on the page. Search engines may interpret that instruction according to their own rules; Google treats nofollow as a hint rather than an absolute command.

The normal setting for a public guide is Yes.

Changing it to No is not a routine method of improving SEO. It can alter how the page’s links are treated and should only be used for a defined technical reason.

Advanced meta robots settings

Depending on the installed version, additional controls may include instructions such as:

    • do not index images from this page;
    • do not store a cached copy;
    • do not display a text snippet.

These options restrict possible search behaviour. They are not normal optimisation settings and should remain at their defaults unless the page has a specific requirement.

Canonical URL

A canonical URL identifies the preferred address for content that may be available through more than one URL.

It helps search engines understand which version should normally be treated as the principal page.

A canonical URL does not redirect a visitor. It is a signal placed in the page code. It expresses a preferred version rather than an absolute rule. Google may select a different canonical URL where other signals indicate that another version is more representative.

Entering an unrelated canonical address can tell search engines that another page should be regarded as the preferred version. This can undermine the visibility of the current page.

For a normal original guide, leaving the field blank allows Yoast to create the usual self-referencing canonical address.

Breadcrumb title

The breadcrumb title is also available within the Advanced area.

It may be shortened where the complete page title would make the navigation path unwieldy. It should remain factual and recognisable.

For this page:

    • H1: What Do the Yoast SEO Settings Mean in WordPress?
    • breadcrumb title: Yoast SEO Settings.

A practical rule for Advanced settings

Before changing an Advanced setting, be able to answer three questions:

    1. What exact instruction will this add to the page?
    2. Why does this page need that instruction?
    3. How will the result be checked after search engines process it?

Where those questions cannot be answered clearly, retaining the normal site defaults is usually the safer decision.

When a Yoast issue is really a wider WordPress issue

A Yoast warning or unexpected preview does not always mean that Yoast is the cause of the problem. Several parts of a WordPress website may create, alter, cache or replace the information that search engines and social platforms receive.

For example:

    • a theme or another plugin may produce a second SEO title or meta description;
    • a page template may add an unexpected H1;
    • an indexing instruction may be inherited from a wider content-type setting;
    • a canonical URL may point towards another page;
    • Cloudflare, WordPress caching or a social platform may retain older metadata;
    • a sitemap may omit a page because of its indexing settings;
    • a redirect may send search engines to a different address;
    • Divi or another page builder may structure the visible content differently from the underlying WordPress editor.

Where the issue affects several pages, site-wide templates, indexing, redirects, sitemaps or conflicting metadata, changing one Yoast field may not address the cause. A wider WordPress and website-configuration review is then more appropriate.

Worked example: the MTA-STS guide

The table below uses a simplified example from our MTA-STS guide to show how several WordPress and Yoast fields can describe the same page without using identical wording.

The examples have been shortened to demonstrate the purpose of each field without introducing all the technical standards covered by the separate email-security guide.

The example is based on an Evening Computing guide about MTA-STS and email transport security.

Field MTA-STS example What the field is for
Visible H1 Is email always encrypted in transit, and what does MTA-STS change The principal heading readers see when they open the page.
Focus keyphrase what is MTA-STS The phrase Yoast uses when analysing the page. It is not sent to Google as a ranking instruction.
SEO title What Is MTA-STS? Email Transport Security Explained The preferred title supplied for search results. Google may choose different wording.
Slug

what-is-mta-sts-email-security

The editable part of the page address after the domain name.
Meta description

Learn whether email is always encrypted in transit and what MTA-STS changes.

The proposed summary supplied for search results.
Breadcrumb title MTA-STS Email Security A shorter label used within the website’s breadcrumb navigation.
Schema type WebPage Machine-readable information describing the general type of page.

The fields are consistent because they all describe the same guide. They do not need identical wording because each field is used in a different place and for a different purpose.

Frequently asked questions

The questions below address common misunderstandings that arise when the same page has several Yoast assessments and descriptive fields.

Is the focus keyphrase sent to Google?

No. The focus keyphrase is used by Yoast to analyse the page. It is not sent to Google as a ranking instruction.

Do all the Yoast lights need to be green?

No. Each light represents an automated assessment rather than an approval of the complete page.

Review red and amber results to understand what caused them. Correct genuine problems, but do not weaken accurate writing merely to change a colour.

How do the slug, SEO title and breadcrumb title differ?

The slug forms part of the page address, the SEO title is the preferred title supplied for search results, and the breadcrumb title is a shorter navigation label.

They should all describe the same page, but they do not need to use identical wording.

Can Google change the SEO title or meta description?

Yes. Google may show different title or snippet text when it considers other wording from the page more useful for a particular search.

The title and description entered in Yoast should still provide accurate proposed wording.

Does schema make a page rank higher?

Not by itself. Schema helps search engines understand what type of page they are processing, but it does not guarantee indexing, rich results or higher rankings.

Should every important guide be marked as cornerstone content?

No. Cornerstone content should be reserved for a small number of central pages within the website’s subject structure.

The setting affects how Yoast analyses and recommends the page. It does not create search authority by itself.

Should I add a Yoast Table of Contents block if the page already has jump links?

It is normally better to use one table of contents or jump-link system rather than two.

Where a theme, page builder or manually created navigation section already links to the page headings, adding another table of contents may duplicate the same function. It can also leave two sets of links that need to be updated if headings are added, removed or renamed.

Can I change the slug after publication?

WordPress allows a slug to be changed, but the change creates a new page address.

Where the old address has already been used or indexed, a suitable permanent redirect should normally be arranged so that visitors and search engines are sent to the new address.

Should I change settings in the Advanced section to improve the SEO score?

No. Advanced indexing, robots and canonical settings should be changed only for a clear technical reason.

They can affect whether a page appears in search, how links are treated and which URL is considered the preferred version. They are not routine score-improvement controls.

Does an OK SEO analysis mean the page is ready to publish?

Not by itself.

Before publication, the page still needs factual review, proofreading, working links, correct metadata, sensible internal routing, mobile checks and confirmation that it answers the intended reader question.

Supporting references

The following official documentation provides further technical information about the controls described in this guide. Plugin interfaces and search-platform behaviour may change, so current documentation should be reviewed before making significant configuration changes.

Yoast: How to optimise your content with the Yoast SEO sidebar

Yoast: The Page or Article type in your Schema settings

Yoast: The breadcrumbs title setting

Yoast: My SEO title is not showing as I entered it

Google Search Central: Influencing title links in Google Search

Google Search Central: How to write meta descriptions

Further Guidance and Support

Yoast can help prepare and review information associated with a WordPress page, but it cannot confirm whether a particular website, theme, page builder or plugin configuration is working as intended.

For practical help with WordPress administration, website configuration or related technical issues, you can review our IT services or contact Evening Computing.

Author
Elías Sánchez
IT Support Consultant
Evening Computing
London, United Kingdom

This guide was prepared by Elías Sánchez with research and drafting assistance from AI tools. All technical content has been reviewed and adapted for clarity and accuracy.

Last reviewed
3 August 2026